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A structured program for agency owners

Great at the work.
Ready for the business side.

You built an agency because you're good at the craft. This program addresses the parts that don't come with the craft: communication that prevents scope drift, handoffs that don't lose information, and pricing that protects margin without cutting corners.

1 Assess
2 Structure
3 Apply
4 Review
The pattern we see

The work is strong. The system around it isn't.

Most agency owners we meet didn't start out wanting to run a business. They wanted to design, build, write, or strategize. Somewhere along the way, client calls, invoicing, and scope negotiations took over the calendar.

The result is familiar: projects that run long without anyone noticing until the budget is gone, handoffs between team members that lose context, and pricing that made sense two years ago but doesn't cover current costs.

Agency owner reviewing project documents at a wooden desk
What the program covers

Three areas, one connected system

Each module addresses a specific point where small agencies tend to lose time, money, or client trust. They work together, but each stands on its own.

Client Communication

Structured check-ins, expectation-setting templates, and a shared language for scope conversations. Built to reduce the back-and-forth that eats project hours.

Module details

Project Handoffs

Documentation formats and transition checklists for moving work between team members, freelancers, or departments without losing decisions made earlier.

Module details

Margin Protection

Pricing review methods, scope-creep tracking, and cost audits that help identify where margin quietly disappears on otherwise profitable-looking projects.

Module details

Operational Structure

Lightweight processes for smaller teams, avoiding heavy systems built for larger agencies that don't fit a five or ten-person shop.

Module details
Small agency team working through a session at a shared table
How sessions work

Structured, not theoretical

Sessions are built around real documents: your current proposals, your onboarding emails, your project trackers. We work with what you already have rather than replacing it with a generic template.

Group sizes stay small on purpose. Most cohorts run eight to fourteen agency owners, which keeps discussion specific rather than abstract. Between sessions, there's a short application task tied directly to something in your business that week.

In-person and remote session formats available
Written materials you keep and adapt after the program ends
Small cohorts so discussion stays relevant to your business size
Follow-up review scheduled roughly six weeks after completion
Who leads the sessions

Built by people who ran agencies too

The program was put together after conversations with dozens of agency owners across design, development, and marketing who described the same three friction points repeatedly. Rather than build another generic business course, the material stays specific to agency economics: project-based pricing, irregular workloads, and client relationships that span months rather than a single transaction.

Facilitators have direct experience running small studios and creative shops, not just teaching business theory from outside the industry.

More about our approach
Program facilitator explaining a process diagram on a whiteboard to agency owners
Common questions

Frequently asked questions

The material is built with agencies of two to twenty people in mind. Larger organizations with dedicated operations staff may find some content too foundational, while solo freelancers may find certain handoff content less relevant since there's no team to hand work to.

It helps but isn't required. Bringing a current proposal template, an onboarding email, or a recent project timeline lets us work with real material during sessions rather than hypothetical examples.

Yes. Several sessions work well with both an owner and a project lead attending together, since handoff and communication processes usually involve more than one person to implement well.

Each session opens with a short framework explanation, followed by applied work using participant materials. Most of the time is spent working through your own examples rather than listening to a presentation.

You keep all written materials and templates. A follow-up review session is offered roughly six weeks later to discuss what's working and adjust anything that didn't fit your workflow as expected.

Yes, most formats offer a remote option alongside in-person sessions in Katowice. Remote participants receive the same materials and take part in the same discussion format through video sessions.